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Our Mission
Southern Sassafras Marketing was founded by Mikayla Cluxton with a singular mission: to empower healthcare professionals, especially therapists and mental health practitioners, to elevate their practices through strategic branding and digital marketing. We are helping you help more people.
Our Story
Growing up with several family members in the healthcare industry, Mikayla witnessed firsthand the dedication and long hours invested in patient care. Despite their clinical excellence, many healthcare providers struggle to find time for effective marketing strategies, which are crucial for business growth. This observation was reinforced during her early career, where she worked with various healthcare and med tech companies and saw the same pattern: talented professionals excelling in care but overwhelmed by the demands of running and marketing their practices.
This realization hit home when Mikayla launched her own startup in the caregiving sector. Her company, A Villa, aimed to combat loneliness among the elderly by fostering connections, highlighting the delicate and unique nature of marketing for sensitive topics. She learned that successful marketing in this field requires a nuanced understanding, and not just any marketer could provide the expertise needed.
Our Approach
At Southern Sassafras Marketing, we understand the challenges healthcare providers face in balancing their responsibilities. Our goal is to be a genuine partner in your marketing journey, offering personalized strategies that align with your values and objectives. We specialize in creating compelling brands and websites that resonate with your target audience and drive practice growth.
At Southern Sassafras Marketing, we understand the challenges healthcare providers face in balancing their responsibilities. Our goal is to be a genuine partner in your marketing journey, offering personalized strategies that align with your values and objectives. We specialize in creating compelling brands and websites that resonate with your target audience and drive practice growth.
Why Choose Us?
With deep roots in the healthcare industry, we have the insight and expertise to understand your specific needs.
Healthcare Focus
We work collaboratively with you, ensuring your voice and vision are at the heart of everything we do.
Partnership Approach
We create customized branding and digital marketing solutions designed to help you connect with your ideal clients.
Personalized Service
We offer comprehensive support beyond the initial launch of your brand or website. We are committed to being your long-term partner in success, providing the resources and expertise you need to adapt and grow.
Additional Support